Ibiyemi’s vocal is like the evening
breeze – soft, smooth, tempting, and nostalgic. You feel like
you’ve heard it before; but still has its touch of uniqueness.
Born in San Francisco, California; Ibiyemi might not be your sexy
ready-to-stride-in-lingerie kind of singer; but she’s got her
singing on a high with a kind of music she calls, Urban Soul.
Ibiyemi’s sounds are cerebral, and her lyrics are a little more
elaborate than the run-off-the-mill stripper drone we are used
to.
She started singing professionally in
2003, and has been influenced over the years by great musicians
like Marvin Gaye, Mary J Blige and our very own, Asa. If you
sense a similarity in vocals and lyrics of both artistes, you are
not too far from the truth. There’s a connection, and yet, a
detachment as both women still manage to sing with individual
voices which earn distinct respect. This is good for Ibiyemi; as
she paves her way through a growing industry.
‘I’m trying to walk my own path,’ she
enthuses as she has her Ipod concurrently playing the hits
‘Collide’ by Howie Day, ‘Run’ by Leona Lewis, ‘Knock You Down’ by
Keri Hilson, and ‘Strong Thing’ by Banky W.
She takes me back to her moment of
self-recognition, when she was only a teenager in school singing
to nobody in particular, but getting the attention of a
superstar, as Dorm mates would gather to hear her hit one note
after the other. ‘It was a good feeling. I realized not
only could I sing, but people enjoyed it!’ You could say that was
her eureka moment; and as the saying goes, nothing could stop the
little happy bird from singing henceforth!

Her entrance into the local scene was one
emotional experience; but Ibiyemi remains grateful for a lot of
things. ‘It’s been rewarding so far. I feel a sense of
peace knowing I am doing what I was born to do.’
Not giving into the trend of rap and
mainstream hip hop, she believes as long as music is good, the
audience will respond to it. ‘My greatest challenge has been
proving to doubters that Nigerians just want good music! It’s that simple. There’s a place
for Hip- hop, Soul, High-life etc. Some genres may be more
popular, but in the end if the music is good, people want to hear
it.’ It is easy for Ibiyemi to find her niche in the industry in
no time. She’s not just a pretty face, but one with great skills
and an interesting voice.
‘It’s been very challenging but
fascinating. I had been writing songs for many years prior but I
cut my teeth vocally, singing in the
choir, doing back- up vocals for established acts. I
learnt from a lot of mistakes I experienced and saw. I also
joined a band and served as lead singer for over a year so I
understood the power of connecting with an audience on stage and
the power of live music even as I was recording music of my own.
By the time I started performing my own songs, I felt comfortable
on stage.’
Ibiyemi’s tracks may warm you up nicely,
but having a hit song is a totally different feeling.
Surprisingly, she feels no fuss to measure up to that expectation
as she is certain she’s on the right track. ‘A hit song
gets you through the door - true, but consistency keeps you in
the room. A hit sets a standard for you as an artiste. The fans
have expectations and you have to work hard to keep meeting those
expectations. I intend to meet that challenge and having the
right team behind you also helps you reach your goal as an
artiste.’
It seems the Urban Soul artiste is yet to
be beaten by the diva bug. She still wears a casual mien and a
comfortable smile. But she has experienced a truck load of ego
issues displayed by fellow music people.
‘Ha! I could write a book! I’ve seen
squabbles backstage for different reasons... artistes trying to
perform ahead of each other...Comperes going on stage announcing
the wrong artistes and thereby infuriating and offending others
tonthe extent that shows are cancelled. DJ’s cutting the sound
mid performance because an artiste has used up his/her time slot
but refuses to get off stage...’
Admiring her simple demeanour, I wonder
what she thinks of the trend on sexuality and music as it is
today especially in Nigeria where every female artiste wants to
take off her clothes or every male artiste features a skimpily
dressed model for videos.
‘I just believe that isn’t for me, that’s
not my modus operandi. If it works for you, fine but it isn’t for
me. I don’t believe in the use of sexuality to promote music or
anything else for that matter. Statistics have shown that all
over the world sex does sell. But guess what, quality does as
well. I think music/artistes should be marketed based on their
merits alone and not on how raunchy the video or artistes
are.’
Ibiyemi’s music feels therapeutic in a
way. She is hopefully looking forward to working alongside
international acts like Lauryn Hill and Wyclef Jean. ‘They are on
my top list!’ she states.
The beauty of where she is today is in
the possibility of hope. ‘Nothing inspires like hope – the
brilliance of tomorrow.’
We are expectantly looking forward to her
boom day! When she explodes like an atomic bomb, shaking the
foundations of music-dom. And while we wait, Ibiyemi is certainly
taking her music globally – one city at a time.
- Joy Isi Bewaji for
Tansali.com
WATCH IBIYEMI LATEST
VIDEO
http://www.tansali.com/videos/view/ibiyemi---don39t-leave-me_5147.html
WATCH IBIYEMI'S DEBUT SINGLE HERE http://www.tansali.com/members/profile/894/video/5191